What is Freya?

Freya is an online beauty spa that was founded by makeup artist Freya O’Keefe.

Freyras owner and CEO, Sarah Ziegler, told the Huffington Post that the site is “dedicated to empowering women and girls and providing safe, safe places for them to shine.”

Freyas mission statement is: To create a world in which all people are valued for who they are and to help empower them to make a difference for the planet and for their communities.

Her business model is to offer “beauty-infused makeup, face products, and skin care products at affordable prices,” according to her site.

“Our mission is to provide a safe, friendly, and empowering environment for all women to feel confident and empowered,” she said in a statement.

She added that Freya aims to be a “beautification platform” and has a “long-term vision” to help people “feel empowered, feel beautiful, and be empowered in their lives.”

The site also offers “a safe space to connect, share experiences, and connect with people,” according its website.

Some of the products on Freya’s site include:  A wide range of makeup products with a variety of shades, shades of blush, bronzer, and concealer.

A wide array of eye makeup and a variety with an array of shades of eyeshadow, eyeliner, and foundation.

A range of hair and beauty products.

More to come!